Sunday, April 17, 2011

IOWEYOU

I was recently contacted by some people involved in the creation of the IOU Project. This company basically grouped together to create a line of clothing that would be totally unique and handmade. This way you can trace each piece of clothing back to its production, right to the person who wove the fabric. It's a pretty incredible idea, and I sincerely hope that the company does well. I don't usually talk about particular companies, but this one really caught my eye, especially THIS VIDEO. It's incredible, and sends an amazing message. I really recommend watching it.

This is a small preview of some of their clothes! I'm really loving the peter pan collars, the colours, and the mix of prints in the shift dress (I feel like this needs to be added to my closet).












The company is basically creating an experiment to rethink how good are produced and sold in a way that would benefit everyone.
Instead of having people pay more for clothing that is machine made that they buy at the store, their company will use the internet to connect with everyone. This way you pay a normal amount of money but get handmade clothing.

They believe:
In empowering the Artisan
In celebrating Uniqueness
In our right to Transparency
In the power of Technology to make these happen.

7 comments:

Michelle Lee said...

love the clothes
love its uniqueness of course :)
such a great post!

Lexy @ Quirky Explosion said...

WOW. Thank you for sharing! I was just checking out the video/ website. It's SO FANTASTIC. I think it's great when brands combine fashion with a humanitarian action - something that works towards change. Like this one. Incredible!

Hand woven fabrics are so beautiful, anyways! Definitely better than mass-production.

QUIRKYEXPLOSION.blogspot.com

Audrey Allure said...

They emailed me too, it's such a great concept!

Fashion Cappuccino said...

That is such a brilliant concept! I wish there are more websites like this! Fashionable with a great cause! xoxoxoo

A said...

This sounds like a such an interesting and innovative project. Its good to see ethical fashion looking so unique.

yiqin; said...

the first dress is so cute :)

Raji said...

That sounds like a fabulous concept and the clothes are beautiful too